5x11 Membership Drive

Board sets goal of growing to 500 members by January 2011 - 5x11

President Gary Baker wrote: "At [2009]’s August planning retreat, our board made a commitment to grow our club from its current Membership of 300+, to 500 Members – by 2011! What we are now calling “5by11” represents more than a 50% increase in membership over the next 15 months.

By any measure, this is an aggressive goal. But your Board never would have committed to it, if it did not consider the goal attainable. We most certainly do. We need your help getting the word out to your friends, your colleagues, your fellow college alumni and even your friends-of-friends, that The American Club of Sweden is on the move … and we want them to join our movement!

On the next page, you will find an outline of the Board’s proposed strategies and action items to get our club to 5by11. They’re exciting, they’re dynamic and they’re do-able. We hope you will share our enthusiasm, and join us in the effort to reach 5by11!"

The American Club of Sweden was unknown to many of us until someone invited us to an event, or thought to share a newsletter with us. However you may have learned of our club, and however long ago that might have been, the fact remains that The American Club of Sweden has not been as visible as many other Swedish-American organizations.

With our goal of "5by11", that is, of growing our club from its current (mid-2009) 300+ Members to 500 by the start of 2011, the last thing we want to do is turn our backs on more than a century of history. Nor do we want to sacrifice any of the value of Club membership that our existing members have come to expect.

How do we plan to reach 5by11? Reaching our goal hinges on 5 key strategies, comprised of 11 action items – yet another example of 5by11!